Established in 2003, the Association of Tourism Trade Organisations, India (ATTOI) was founded on two core principles—clarity and harmony in business. A visionary decision to exclude business discussions from official and personal meetings fostered trust, collaboration, and camaraderie among members. This approach has strengthened professional relationships, making ATTOI a unified presence at major industry events.

Governed by an elected Executive Committee of experienced professionals, ATTOI is committed to sustainable tourism and responsible travel. Prospective members undergo strict evaluation to ensure alignment with sustainability principles, protecting both local cultures and the environment. As a pioneer in the industry, ATTOI was the first tourism association to integrate Responsible Travel and Sustainable Tourism into its core charter, setting a benchmark for ethical tourism in India.